Imagine being "in the moment" - when nothing else matters but what is going on around you right then and right there. It is when you experience something so fully you do not think about it or analyze it, you just enjoy it. The moment is that magical place where you scream the loudest, laugh the hardest and live the fullest. This is the L.A. LIVE experience.

As a one-of-a-kind entertainment campus, L.A. LIVE is a genuine world-class sports and entertainment destination where one can experience moments like this all the time. Located in the center of the entertainment capital of the world, the 5.6 million square foot L.A. LIVE mixed-used development on 27 acres is the primary "content campus" and event center for Southern California. Here, people seeking entertainment offerings intersect with the sports and entertainment industries at work in an energetic, unique, urban environment covering more than 6 city blocks.

Leveraging the tremendous success of STAPLES Center, L.A. LIVE expands the entertainment content in downtown Los Angeles' South Park district with complimenting venues, fully functioning broadcast studios, restaurants, cafes, cinemas, bowling lanes, music clubs and an innovative music museum.

In addition, L.A. LIVE will serve as the catalyst to enhance the economic performance of the adjacent Los Angeles Convention Center by adding two luxury hotels in 2010, creating a convention headquarters destination with substantial meeting and hospitality space, once again making Los Angeles competitive with other regional convention markets. L.A. LIVE will also invigorate an emerging high-density urban residential neighborhood and pedestrian district.

L.A. LIVE is the leading entertainment destination for all of Los Angeles and the event capitol of the world hosting the GRAMMYs, EMMYs, American Music Awards, ESPYs, American Idol Finals and hundreds of other events. L.A. LIVE was created to give its guests an unforgettable experience. There is a place for dining, for music, for sports, for living: a place for an experience unlike any other. There is a place ... L.A. LIVE.

L.A. LIVE opened in October of 2007 with the Grand Opening of Nokia Theatre L.A. LIVE and Nokia Plaza. The second phase of the district began in November with the opening of Club Nokia. During the rest of 2008, a variety of restaurants and entertainment venues have opened including The GRAMMY Museum®, The Conga Room, Lucky Strike Lanes & Lounge, ESPN Zone, Fleming's Prime Steakhouse & Wine Bar, The Farm of Beverly Hills, Yard House, Lawry's Carvery, New Zealand Natural Ice Cream and Starbucks.

In early 2009, L.A. LIVE will celebrate the opening of ROCK'N FISH, Wolfgang Puck Bar & Grill, Trader Vic's, Rosa Mexicano and Katsuya along with the first live broadcast from ESPN's new West Coast Broadcast Center.

The third phase will complete the project in late 2009 with the opening of the 14-screen Regal Cinemas and in early 2010 with the opening of The Ritz-Carlton Hotel, Los Angeles, the JW Marriott Hotel, and The Ritz-Carlton Residences at L.A. LIVE.